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On page changes have zero effect even after waiting 2-3 months. This includes changing the title tag to the exact phrase we most represent
I've notice recently that exact phrase match in the title does not seem to work well. It does work if you put quotes around the query phrase, but clearly only geeks do that.
Exact phrases in the title tag are (imho) a no no on longer phrases - say 4 or 5 words - if the competition is high. Now thats kind of a guess just browsing the serps. If you search a long string with quotes (a popular one) then get a feel for how many titles show in the serp - and compare that to a search without quotes for the same string you will generally not see very many of those full strings in there for high volume searches where normal distribution dictates a proportionally high volume of pages aswell (generally).
If however theres a high volume of searches but a low number of pages - quite rare - you may see the longer exact match strings in the serp without quotes.
I dont know the science behind this.
- If you put a unique sentence from your page in quotes and search for it, is the page returned?
NO! I used the first sentence of my meta description, and there were 3 results returned - I was not one of them; they had all copied me.