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On page changes have zero effect even after waiting 2-3 months. This includes changing the title tag to the exact phrase we most represent
I've notice recently that exact phrase match in the title does not seem to work well. It does work if you put quotes around the query phrase, but clearly only geeks do that.
Exact phrases in the title tag are (imho) a no no on longer phrases - say 4 or 5 words - if the competition is high. Now thats kind of a guess just browsing the serps. If you search a long string with quotes (a popular one) then get a feel for how many titles show in the serp - and compare that to a search without quotes for the same string you will generally not see very many of those full strings in there for high volume searches where normal distribution dictates a proportionally high volume of pages aswell (generally).
If however theres a high volume of searches but a low number of pages - quite rare - you may see the longer exact match strings in the serp without quotes.
I dont know the science behind this.
"BigName MOD8765 Air Conditioner Bargains"
After the update, it seems that each section of the title is being assessed THEN ranked.
HowDoesSiteRankFor - [brandname] = score
HowDoesSiteRankFor - [model-name] = score
HowDoesSiteRankFor - [product type] = score
HowDoesSiteRankFor - [Action words] = score
I cannot believe what the world came to: it's 2010 and we are discussing if it's better to have a pipe or a dash in the title. And that's after repeated announcements that they can now read not only static but also JS generated HTML, they have data infrastructure that dwarfs that of any of the world's governments and they stored 10+ years worth of historical data.
By the way, I'm very happy to see that in August 2010 my traffic from Bing has for the first time in this century exceeded that of Google's! Maybe the trend will hold and we won't have to deal with this monopoly anymore?
They are truly seeking quality, authoritative, value adding domains to show the most authoritative and best results.Welcome to the forum, Joseph.
there is a lot of rubbish and useless content pages on "quality, authoritative, value adding domains"
Titles such as.. "Keyword|Keywords|Purchase Keywords Here"
seem to have lost their power.
I have noticed more and more structured sentence type titles doing well. eg - Compare the Best Low Rate keywords @ example.com