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On page changes have zero effect even after waiting 2-3 months. This includes changing the title tag to the exact phrase we most represent
I've notice recently that exact phrase match in the title does not seem to work well. It does work if you put quotes around the query phrase, but clearly only geeks do that.
Exact phrases in the title tag are (imho) a no no on longer phrases - say 4 or 5 words - if the competition is high. Now thats kind of a guess just browsing the serps. If you search a long string with quotes (a popular one) then get a feel for how many titles show in the serp - and compare that to a search without quotes for the same string you will generally not see very many of those full strings in there for high volume searches where normal distribution dictates a proportionally high volume of pages aswell (generally).
If however theres a high volume of searches but a low number of pages - quite rare - you may see the longer exact match strings in the serp without quotes.
I dont know the science behind this.
Well - hmmm - im still not sure what to implement over and above what I have - IE the Meta Title.
<title>This is title element</title>
<meta name="title" content="This is title meta tag">
<a href="/some-url" title="This is title attribute">Some anchor text</a>
MrFewkes: Noone around me in the serps im working on at the moment uses anything but the meta title.
[edited by: tedster at 10:57 pm (utc) on Sep 5, 2010]
[edit reason] edited for clarity - by member's request [/edit]
Start tag: required, End tag: required
Attributes defined elsewhere
lang (language information), dir (text direction)
Every HTML document must have a TITLE element in the HEAD section.
[edited by: Robert_Charlton at 9:32 pm (utc) on Oct 1, 2010]
Sally - I have been seeing something similar, but it most definitely does not happen on all pages. For now, let me ask... are you searching your title quoted, or just a default all the words search?
And is your title including a list of keywords, say, rather than phrases in some sort of grammatical structure?
Also, if you add the extra word, is it a word that's included on your page? (I'm assuming so).
I would say that 4 of the words must be used together, forming a "key phrase".
These, I assume, are words 2 thru 5 in the title.
- Could this phrase be described as a long tail phrase that you're hoping someone would search for? (I now think it may not matter, but every little bit of info helps).
- Did you rank for the phrase previously?
- If you put this phrase in quotes, with no additional words, is your page returned?
- Is this exact phrase included somewhere on your page?
- If you put this phrase in quotes, with the 6th word in the title either included in the quotes and/or tacked on after, is your page returned?
- If you put the entire title in quotes, is the page returned?
- If you put a unique sentence from your page in quotes and search for it, is the page returned?
To me, it means somewhat removed from the literal, intended key words, oftentimes far removed. So, I don't understand the term used in that way.
this whole "trust" thing has got out of hand. google would much rather send you to a trusted site if it's related to the subject rather than an "untrusted" site that actually contains the words you searched for.
more to be about topic extraction