How important are contact numbers in content?

[Whitey]

I'm noticing a shift back to good old fashioned relationship marketing by phone and not some call center in a place i can't empathise with. Conversions are rocketing.

Folks are doing their research online and they're happy to spend an extra few dollars for this ( which allows localisation costs to catch up). So it makes me think of how Google might want to take advantage of this by skimming off some Android connection dollars. I wonder how far off it is and how important it is to prepare with phone numbers in content.

Any thoughts ?

[MrFewkes]

I put my phone number on the sites i run because it is law in the UK. You should hear some of the scumbags who call me. If it were not law - I would take my number off immediately.

Just another angle.

[Alex_TJ]

Has anybody crunched any numbers on quality vs quantity of leads when you have your number on every page rather than just a contact us page?

[netmeg]

If I had my druthers, contact information would be on every page. Every time I have to drill down through a bunch of pages to find out where or who you are, I get more ticked off with every click. I have abandoned shopping carts over this on multiple occasions, and I'd be willing to bet I'm not the only one.

[Reno]

A contact link on every page, yes, and a phone number is OK if it won't be changed any time soon. For me, I do have my phone number on every page but I made it a graphic, for 2 reasons: It can't be harvested by the scumbags; if/when I need to change it, I simply re-upload "phone-number.jpg". Works great.

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