joined:July 4, 2010
To illustrate my situation I'll use some example keywords.
My website ranks well for the keyword 'dining chairs'. To my surprise it also ended up ranking for the word 'chairs'. Also one of the inner pages ranks well for wooden chairs. But I found out that a lot more people search for 'woodenchairs' instead of 'wooden chairs' and unfortunately I'm not ranking at all for 'woodenchairs'.
Now my question is, should I make backlinks to the page about 'wooden chairs' with the anchor text 'woodenchairs' or would it be better to make a new page and optimize it for 'woodenchairs'? I'm somewhat worried that I'll somehow screw up my rankings for 'wooden chairs'.