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Yesterday, for the first time, we saw a standard Google web search results page, without any standard web search results. That is, a search for “car rental nyc” returned a Universal Results page showing a map alongside results from paid, local, and books categories (see screen shot below). Not one standard organic result appeared on the first page of results. [blog.converseon.com...]
...It virtually goes without saying that the change would negatively impact the CTRs of the sponsored listings in the right sidebar which will be pushed down by the new map position, too!
So, this experimental layout for local leaves me concerned. It seems potentially good for consumers, but very bad for SMBs, IYPs and even possibly AdWords advertisers....