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tl;drWe want to exchange site-wide, yet contextually placed image (with good alt="" text), links with a competitor for original and unique content integration. Would it be worth it and what issues can this forum identify?
the link is identical in it's form, and very repetitive so Google may not pass full value for each link (from each URL)
the pages where we link to them many times will pass a lot less value internally, which means we will be hemorrhaging link juice site-wide
There is evidence that repeated, identical links on a single page act as only one link. So I don't think you have a concern here. Even if the links all "count" I wouldn't use the word "hemorrhage" to describe the situation. If you think about directories, they have a lot of external links but still can get lots of PageRank built up. It's the iterative part of the PR calculation that makes the difference.
This would mean giving a sort-of competitor 1 link from every instance of using their content.... We may be integrating their content up to 10 times on certain pages, and at least once on a minimum of 60% of pages.
you have more varied sources for inbound links to the duplicated content than your competitor does.
'm guessing its also an authority site in the space and has many authoritative pages.
It seems to me you could save time and effort by working on a hierarchal onsite funnel to flow more juice