Yeah, I know old news right? But is it? I am telling you guys, I continue to see competitors creep up in front of me and I have been wondering how they are doing it.
I write great content at least 4 times a week, have gotten several good links to some of my articles. My link profile is pretty strong, but I still get passed by lame ass sites that have little content and poor links.
I started to look in really deep how these guys are doing it and noticed that 5 out of 8 of my major competitors are still using links exchanges, but not as you think. They are receiving links but not reciprocating them on their links page.
Well how are they doing that?
I am sure some of you have heard of these automated link exchanges sites or reciprocal link Exchange directories (cannot post URL here put pm me for example). Where you sign up, add your link to the directory and then you get e-mails from the directory notifying you someone wants to swap links with you. Well, there is an option in many of these directories where you can say:
“Add my site first before you request a link exchange from me”
The funny part is, allot of these sites request a link exchange from you, add your link first and if you do not respond a large percentage of them just leave your link on their links page. They most likely forget and move on. I have verified this with several sites in these directories.
My main questions is:
Do you guys think Google sees link exchanges, or using these link exchange directories as spammy or negative for rankings?
Do you think it can cause a penalty?
I am real careful these days, Google is handing out penalties for any small shift these days, that it scares me to even edit the content on a few outdated pages, or change the title of an un optimized page etc…..