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Over Optimization Penalty: Should I Restructure or Remove Links Totally

7:05 pm on Jul 30, 2010 (gmt 0)

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10+ Year Member

joined:June 6, 2003
votes: 0

In the last 4 months we built about 1500 backlinks from various link building strategies like Press Releases, Article Marketing and Directory Submission etc....

The only thing a bit different was that a majority of these links about 250 a month were from profile links.

I am sure you have all heard about them. My problem is we recently were hit with what I believe to be an over optimization penalty by Google.

About 90 percent of those 1500 links were linking to our homepage and although we used about 1/2 dozen anchor text, about 1000 of those links were the same anchor text.

I realize now I have to do something about this, so before I ask for a reconsideration form Google to lift the penalty

Should I:

Go back and edit these links with more anchor text and inner pages to link to?

I was thinking about 30 keyword phrases pointing to 30 different url addresses on my website.


Do I remove all the links completely

Just a side note: I am not completely sure why we received this penalty, this is my best guess.

Thank you in advance for your replies.
8:09 pm on July 30, 2010 (gmt 0)

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WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:May 26, 2000
votes: 0

Just a note about the name "over-optimization penalty" to begin - usually people are talking about on-page stuff when they use this phrase, not backlinks.

I'd say remove the artificially built links before you submit a reconsideration request. Although nothing is a sure bet, I'd say one thousand new backlinks with identical anchor text is a real problem, even if something else is also playing into the penalty.