Ranking Lost after New Site, Cleaner HTML, New Content

[fashezee]

We relaunched our new website. The major change is that we used many DIV tags so we can have less Tables. There is no hidden content anywhere.

We were ranked well; within the TOP 5 for keywords targeted. However, our with our new site we dropped to the 2nd page and some cases 3rd page. In some cases, the our pages have a blank PR.

Anyone ever experience the same?

[jdancing]

If changing a page from SEARCHENGINEOPTIMIZATION.html to SEO.html and updating the content with new,
more detailed unique info is perceived as a 'faux pas'; then the Google guidelines of 'build for the user'- whats it good for?

Is this just a random example or are you an SEO?

[fashezee]

Yes ~ it is a random example. We've been doing SEO for quite while and we migrated sites that exact same way without issue.

[pageoneresults]

The major change is that we used many DIV tags so we can have less Tables. There is no hidden content anywhere.

This topic is NOT about losing rankings after a design change. This is about losing rankings after doing a major overhaul of the site architecture, naming conventions, content shuffling, etc.

Please, don't fall for all this recent crap about "my rankings have dropped after a design change".

We've been doing SEO for quite while.

Really? And you're blaming your drop in rankings on a design change? Nah, something isn't right.