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Ranking Lost after New Site, Cleaner HTML, New Content

   
7:14 pm on Jul 17, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



We relaunched our new website. The major change is that we used many DIV tags so we can have less Tables. There is no hidden content anywhere.

We were ranked well; within the TOP 5 for keywords targeted. However, our with our new site we dropped to the 2nd page and some cases 3rd page. In some cases, the our pages have a blank PR.

Anyone ever experience the same?
2:00 pm on Jul 21, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If changing a page from SEARCHENGINEOPTIMIZATION.html to SEO.html and updating the content with new,
more detailed unique info is perceived as a 'faux pas'; then the Google guidelines of 'build for the user'- whats it good for?

Is this just a random example or are you an SEO?
2:21 pm on Jul 21, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yes ~ it is a random example. We've been doing SEO for quite while and we migrated sites that exact same way without issue.
2:27 pm on Jul 21, 2010 (gmt 0)

WebmasterWorld Senior Member pageoneresults is a WebmasterWorld Top Contributor of All Time 10+ Year Member



The major change is that we used many DIV tags so we can have less Tables. There is no hidden content anywhere.


This topic is NOT about losing rankings after a design change. This is about losing rankings after doing a major overhaul of the site architecture, naming conventions, content shuffling, etc.

Please, don't fall for all this recent crap about "my rankings have dropped after a design change".

We've been doing SEO for quite while.


Really? And you're blaming your drop in rankings on a design change? Nah, something isn't right.
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