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Page content and justification - effects on Google?



12:44 pm on Jul 13, 2010 (gmt 0)

5+ Year Member

Hi peeps,

I have a question that I am not sure of the answer.

Normally, page content is left, centred or right justified. However, if you do a full align (full width of table or page), would this have any impact on any SEO aspect? For example...

Left Justify Text
Full Align Text that spans the whole table

Will Google still read the full align content properly even though there might be two or more space in there?




6:17 pm on Jul 13, 2010 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Google essentially analyzes source code and not screen appearance. There is a small part of the algorithm that does simulate the screen appearance of a page - done so that the content area and its links get the most importance, and things like footer links are given less pop. Screen simulation is also part of Google's check for possible spam factors, such as hidden text.

So the answer is essentially no. Text justification is not a ranking factor.

Now if the page layout gives the visitor a bad time, then that dissatisfaction make create a domino effect: fewer natural links, no social media attention, things like that. So indirectly, the way text is justified may affect ranking, but that's IN-directly.

You want to make sure that the page is highly readable. Justified text on screen tends to be harder to read, because a browser does not currently have elaborate kerning functions the way that printed documents do.


7:16 pm on Jul 13, 2010 (gmt 0)

5+ Year Member

Thanks for the help there Tedster - I can sleep a little easier tonight now! :)

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