Can upgrading webserver BUT NOT moving IP address affect page ranking

[tomn99]

hi,

my question to you anyone out there listenging is: if i'm upgrading out current web server, to a more faster/powerful web server and we are NOT changing IP addresses will the computer upgrade affect the page rankings with google?

thanks for any advice in advanceed.

-tom

[travelin cat]

Tom, welcome to Webmaster World.

Assuming everything else is the same (no changes in title tags, content etc.), I cannot see how your rankings would be affected.

Last December, we moved our site to a server across the country with an IP address not even closely resembling the previous one and we experienced no changes in ranking at all.

[Robert Charlton]

The search engines are domain based, not IP based.

They undoubtedly look at IP ranges when considering interlinking among sites... to see if you might be getting lots of inbound links from other sites you control... but in general a change of IP shouldn't hurt you.

A change of CPU or hard drive or memory chips or power supply, or all of the above... without a change of IP... should hurt you even less.

[tomn99]

thanks for the info travelin cat and robert charlton.