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Caffeine Or Molasses?

         

OldIrish

12:15 pm on Jul 2, 2010 (gmt 0)



Since Caffeine went into full swing, my traffic growth rate has gone from a steady several year long gallop, to a crawl where growth can be measured by the millimeter. I don't know what has happened "this time", but the Caffeine update is the most damaging curve ball that Google has thrown at me to date.

Some random observations:

I have a huge chunk of search rankings that seem to have reverted to exactly where they were 8 months ago, and apparently they're now stuck there. New content is generating substantially less traffic, and in some cases none at all. Longtail search referrals have dramatically declined. New content indexing is more sporadic then it's ever been, with huge indexing bursts, followed by long dry periods. Post-Caffeine inbound links seem to have zero impact on my search rankings. My age old age rankings are holding steady, but pulling in way less traffic than before.

For the first time in six years, I may actually stop creating new content.

cien

6:20 pm on Jul 2, 2010 (gmt 0)

10+ Year Member



I don't think backlinks work anymore. They are useless in my opinion with Caffeine. Google is a different monster now.

aristotle

6:33 pm on Jul 2, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



You seem to be blaming Caffeine for the problems, but it may not be the main culprit. For example, there have been several updates to the algorithm during the last few months which have altered the rankings in various ways, including those for long-tail searches. Also, Google has made a major change to the SERPs page layout which makes it less likely that people will click on organic results, and more likely that they will click on ads, news, images, etc.

tangor

7:08 am on Jul 3, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Add to that that some (many?) as wondering why the Gorg is not visiting/indexing as much as before. In my case Gorg is 1/5th of Bing and Yahoo... even Teoma hits more often...

Just indications of some changes with Google... and we don't know what they are, but I'm pretty sure it ain't Caffeine (infrastructure not algo) which is the culprit.

pontifex

11:18 am on Jul 3, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't think backlinks work anymore


I disagree. From where I stand they never have been more important than today. MayDay hit me hard and I have changed NOTHING to the site, just focussed on backlinks for 6 weeks. I have put administrative stuff aside, basically every other work than link building and dove into backlinks like never before. First trustlinks to the homepage, then named deeplinks to the top sellers then random links to the catalog pages. First nothing changed. Now I am back on pre-MayDay levels.

Since I have not changed anything else, it must be the backlinks or pure luck. I think it is the backlinks part!

If you had 50 backlinks to your site (average rank in an assumed average world) you just need 1000 now for the same effect.

I would rephrase and say: link building became a stupid hard work with caff!