blog.example.com or example.com/blog?

[olly]

We are setting up a blog for one of our domains. We have an in-house writer who will be writing quality, newsworthy content in our field of business for the blog.

The blog will obviously serve many purposes, one of which will be SEO for the products we sell. Given the situation which way should we set up the blog URL?

[tedster]

Either solution is fine for the URL - it's links that matter. Google today treats a subdomain and a directory as pretty mucht eh same thing - because that's the way they get used in practice, pretty much the same.

The subdomain does create a shorter URL, so that's a small advantage in getting the URL not to be truncated in the SERP.

[tedster]

I just received some private input that worked for me. It looks like the dedicated page for the pocket PC has disappeared, but the parameter it generated still works.

Add the query string parameter &output=ie to the URL for any search result page and voila - you get title links only in the SERP!