Hello! We have a site we are optimizing for 2 real hard "money-keywords". After building links slowly for 1 1/2 years, we got to page 2 with these main-keywords - longtail working well, a lot of side-keywords ranking on page 1.
Then, in April, 1 keyword ranked suddenly in Top 5. After one week, both keywords dropped to page 3, and - no matter what we are trying to do - are staying there.
When searching for "widgét" (misspelling) instead of "widget" they both rank in Top 10 again.
We tried everything - we have:
- a good keyword-variety (max 20% target the main-keywords directly)
- Good variety of link-sources (portals, blogs, social-media, good content-sites and so on)
... but it seems we got some kind of penalty - or am I wrong? What would you do?