Like many of you on this board, the new Google architecture has resulted in many of my pages having been dropped from the Google index.
In SEO circles, it has been often stated that it is good to contain keywords that are being optimized for a page, in the URL (both domain name and filename). From this, I have several questions:
1) Is this a good idea ?
2) If I have pages that already exist, is it a good idea to
alter the filenames to contain optimized KW's ?
3) It has been stated that KW's in Filenames should be separated
by either dashes or underscores, as opposed to being
contiguous. Is this a good practice ?
4) Finally, if all of the above is true, I would consider changing
the names of existing filenames in my sitemap, that are currently
indexed in Google. What should the recourse for doing this be ?
Should I physically REMOVE the file from Google first, and then
add the newly named file ? Should I just remove the existing file
from my Sitemap, and add the new file to my Sitemap ? What is the
best recourse here to eliminate a potential duplicate content
penalty, and to expedite the indexing of this new file ?
Thank you in advance.