"Jump to" Anchor Text in the description snippet

[AGoldberg]

On some Google search results you see “Jump to <link>[keyword text]</link>”.

Has anyone seen this before? Is there a way to control this?

[edited by: tedster at 3:01 pm (utc) on Jun 18, 2010]
[edit reason] removed specific keywords [/edit]

[tedster]

Hello, AGoldberg, and welcome to the forums.

This change first showed up in August 2009 - here's our discussion from that time: Page Fragment Navigation in Mini Sitelinks - and snippet! [webmasterworld.com]

It seems you need a few things to have a chance at this type of snippet:

1. A relatively long page
2. A page fragment identifier on the page <a name=[text]></a>
3. Links to that page fragment - some feel that links from other pages or other website help the most.