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How Does Google Weigh Keywords in the Title Element?

     
11:05 am on Jun 9, 2010 (gmt 0)

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How do you go about adding meta titles for your home pages? short, spot on and targetted or lengthy which includes couple of keywords which covers your whole site, for example different categories on different topics? and if you have long meta title does gogole divide the weigh amongst them?

I usually prefer short and targetted 4-7 keywords which could cover couple of areas of my home page and then different keywords for different directories. Just wondering how does google looks at it and if they put different weight on words used in start of meta title to those which are at the end?

From what i have observed, the keywords used at the start of title perform better than those used at the end. E.g
title: Huge Index of Green Widgets - Browse Our Green Widgets - Cool Dark Brown Widgets

Wondering if in this case "Huge Index of Green Widgets" might perform better than trailing keywords? given that there are 15 sites and 5 of each are linking to that page with the equal mix of above mentioned phrases.

To many questions..pheww :>
12:31 pm on June 9, 2010 (gmt 0)

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title: Huge Index of Green Widgets - Browse Our Green Widgets - Cool Dark Brown Widgets


What do you gain by repeating the word 'widgets" three times, and repeating "Green Widgets" twice?

If you're going to stuff a lot of keywords into the page title, I think you should at least use different keywords instead of repeating the same ones.
9:54 pm on June 9, 2010 (gmt 0)

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aristotle: My bad, i don't know what i was thinking. To make the title more relevant to my question, let me reconstruct it. Lets use this as a subject

title: Huge Index of Green Vegetables - Selective Organic Carrots - Fresh Mint

I am not fan of stuffing keywords, i try to keep the title short and relevant to general topic. I just want to know what is everybodies take on it?
10:58 am on June 10, 2010 (gmt 0)

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Huge Index of Green Vegetables - Selective Organic Carrots - Fresh Mint


That's good. But you should realize that using a lot of keywords causes each one to get less weight. So you have to make a choice between giving all the weight to one or two keywords, or spreading the weight over four or five keywords.
2:15 am on June 14, 2010 (gmt 0)

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I used to worry about long titles diluting keywords but I just threw that all out last year. I made my title tag 326 characters long and I haven't seen a problem with my main keywords in the SERPs. Having longtail keywords in the title tags helps a lot for those words since the home page usually has more page rank.

My thinking on titles is to have the visible portion be your call to action to entice someone to click but then use as many words as you need to describe what the page is about. Only the first 60 some characters will be visible to users but it seems like all of the characters do get indexed, at least 326 do.
3:15 pm on June 14, 2010 (gmt 0)

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How Does Google Weigh Keywords in the Title Element?


Do you mean today? Tomorrow? 1pm on Thursday?

I'm seeing different weightings throughout the week at the moment.
3:50 pm on June 14, 2010 (gmt 0)

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Only the first 60 some characters will be visible to users but it seems like all of the characters do get indexed, at least 326 do.


hmm .. tis interesting.