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What does sitelink anchor text tell us, if anything?

         

proboscis

7:37 pm on Jun 3, 2010 (gmt 0)

10+ Year Member





I noticed that six of my 8 sitelinks don't include the main word that my site is focused on, for example my site is all about widgets and I have a pages on "keyword widgets," "keyword-1 widgets," and so on, but the sitelink will just be "keyword" or the plural "keywords" why is the word "widgets" missing?

Does that mean anything as far as ranking? Or do they just use the anchor text from my site, because I do often leave out that word so that it isn't ridiculously overused.

tedster

9:49 pm on Jun 3, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



why is the word "widgets" missing? Does that mean anything as far as ranking?

It happens all the time to economize on the space - the redundancy is not useful. I've never seen it mean anything about ranking.