I've not been in the industry for about 10 years now and am now working for a non-profit organisation whereby we are having to improve our marketing (online and offline) to our niche and local audience. I'm posting here as the latest stats seems to be showing Google having a 90% market share in the UK which is where our audience is located.
Basically, I'm looking for a quick brush up as alot of the high ranking SEO content is either services being sold (nice one guys!) or outdated information.
Here's where I'm heading and pointers would be great.
Of course the high priority two:
1. Keyword rich content
2. Relevant link building
I'm find stuff about website structure and am a little confused on the impact of the structure.
I am of course making sure the site is crawlable and more generic information is in the root and the further you travel the more specific it gets. I'm also going for keyword rich URLs.
Now some questions:
1. What's the easiest way to determine what Google thinks the theme of your site is (our is a little jack or all trades)
2. Knowing the Google Toolbar page rank is never truly accurate, is there a better way of finding out? (I don't know if Google Webmaster Tools has this but I can't verify the site any time soon - damn technical issues)
3. Any way of finding out your crawl limit and what's been missed (this is a site with about 7k pages)
4. Our site is loading incredibly fast but I'm just curious as to how much weight Google is actually giving this.