Google expands "Similar" results

[travelin cat]

We've offered a "Similar" feature on results for a while now as a way to discover new, useful sites, but it hasn't been too visible. Since we've been continuously improving this feature and we think it's really useful, we're now going to start showing these alternative sites more prominently. Starting this week, for queries where similar sites are likely to be helpful, we’ll display a list of "Pages similar" at the bottom of the results page.

[googleblog.blogspot.com...]

[tedster]

I have been noticing the gradual improvement of "Similar" results, especially over the past year. It will be nice to see them getting more play - could mean a bit more traffic from organic search, and the kind that would be new to a site, too.

[dreamcatcher]

They should have an option in the settings to leave it as it is if you don`t want this new display.

dc

[dertyfern]

Love their opening sentence:

One of the great things about the web is choice

[physics]

dertyfern, I thought Google was going to determine the 'one true answer' for everyone (thinking of that Schmidt interview from a bit back).

[loner]

the 'one true answer' = the 'one true choice'

[seoul]

I guess this isn't a new invention.........Previously it was available as "similar" option beside the "cached" link at the search results.