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Impact of the Jazz interface?

11:51 am on Apr 24, 2010 (gmt 0)

Senior Member from DE 

WebmasterWorld Senior Member 10+ Year Member

joined:May 25, 2002
votes: 6

In the years I have learned that tiny changes on the interface - sometimes just a few pixels more space or a brighter color can have big impacts on conversion rates.

The biggest change I have seen for me by "little changes" was moving the "Buy now" button 15 pixels and getting a better conversion right after it.

Now Google is rolling out the Jazz thing:

and others...

But nobody started to guess around on the impact?

a) toolbar fixed on the left of the results - MUST have an impact!

b) more style sheet entries to make the interface look fancy... would guess that sums up to a few more terabytes of traffic daily, when called by a few hundred million people?

c) the links are in a brighter blue, no underline - I personally have less clicks on brighter colors!

Any thoughts?

5:47 pm on Apr 24, 2010 (gmt 0)

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10+ Year Member

joined:July 3, 2003
votes: 1

i hate it

7:19 pm on Apr 24, 2010 (gmt 0)

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WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:May 26, 2000
votes: 0

Google has been testing Jazz since November at least - they must feel that they've got an improvement over their traditional interface or else it wouldn't be rolling out.

I think the main idea is to surface those left side options and get more usage for all that functionality. That left side toolbar could make a lot of difference. It will expose more URLs to more people, and wreak some havoc with ranking reports and predicted CTR at the very least. I'd guess that at least some of the strangeness in the new WMT reports [webmasterworld.com] ties into the Jazz interface.

It's interesting how easy it is not to like any change. I remember having an immediate negative response when I first saw the current Google favicon, for instance. Rather quickly, I "got it" but at first - no way.
4:06 pm on Apr 25, 2010 (gmt 0)

Senior Member from DE 

WebmasterWorld Senior Member 10+ Year Member

joined:May 25, 2002
votes: 6

Tedster: I do not oppose, I just wonder about the little attention this got over all. When all SEO is done, the interface is your next step of work. So professional SEO work strongly involves interface design and I expected to see more rants/ideas/praise of these changes now that they become more and more visible...