I'm finally seeing the new Google today with the handy toolbar of options on the left hand side.
Working for an online retailer, the feature that interested me the most was the 'more shopping sites'/'less shopping sites' option that it gives you when you are searching for something you could purchase.
I clicked 'more shopping sites' to see what change this would have on my sites serp. for the few keywords I checked, our site landed in the same spot on the front page. So nothing too alarming.
I'm wondering if this feature is going to force merchants into untra competetive pricing since now, all the prices are right there in google for everyone to see.
Will this eliminate a portion traffic gained from somparrison shopping when the user would normally visit many of these sites and now so not have the need to?