The Masters - Google showing the scoreboard on the SERPS

[Rugles]

Check it out. Type in "The Masters" into Google and the SERPS show the live scoreboard. Similar to how they display stock quotes.

Excellent!

[tedster]

The golf ball icon is the feature of note here - something that happens in various sports searches on Google, even for athlete names [webmasterworld.com].

I don't know what Google's official name is for the sports icon entries at the top of the SERP - maybe we can create one.