Blog versus non-blog pages - treated differently in SERPs?

[coachm]

I've long wondered about this. Does google index blog posts differently than website pages?

It looks to me that blog posts are indexed faster, but that they drop out faster? But I'm just guessing.

Assume two pages with same content. Will the SERP patterns be different? Will one have more longevity than the other?

...like dat

(I'm trying to decide whether it's better to put content on my blog or on my website non-blog pages)

[tedster]

If the blog software pings Google when a new article gets post, then it usually does get into the index faster. And if the topic is very timely, that also helps - it may even be included in the SERPs with a higher than normal rank because of Google's QDF (Query Deserves Freshness) flag.

And I've also noticed the other side - which you mentioned - that blog pages can fade away faster, and the influence of their links can fade faster, too.

So you have a trade off here. I'd say if your content deserves a long life in the rankings, then don't treat it like a blog, which after all was originally supposed to be a kind of journal. Instead, use another form of CMS and send a signal that "this is substantial" rather than "this is very timely." Not that you can't successfully use Wordpress or MovableType as a more generic CMS - you definitely can. It's more of a fine point.

[coachm]

Thanks, Tedster. That would be my feeling too. Since I'm a fan of static html sites rather than using a CMS, I think that's the route I'll go.

I actually have had about zero success getting traffic via search engines for my blogs, which have now been around for a year+ . A very few older posts generate some, but it's so insignificant that I'd rather try for longer term, and publish in straight html. Which I understand better in terms of SEO.

but if anyone else has comments, still appreciated.