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Google's SEO Report Card is an effort to provide Google's product teams with ideas on how they can improve their products' pages using simple and accepted optimizations. These optimizations are intended to not only help search engines understand the content of our pages better, but also to improve our users' experience when visiting our sites. Simple steps such as fixing 404s and broken links, simplifying URL choice, and providing easier-to-understand titles and snippets for our pages can benefit both users and search engines. From the start of the project we also wanted to release the report card publicly so other companies and webmasters could learn from the report, which is filled with dozens of examples taken straight from our products' pages.
...one of the biggest areas of failure for the company is in "search result presentation," where the company scored a 33/100 or lower in three different categories, the lowest being "title tag format and length." This is how much information appears in the large, blue search result links as well as the text descriptions that appear below them. The report points at several ways to fix this, including the use of "descriptive words and phrases in your page's title tag."
[edited by: Brett_Tabke at 2:22 pm (utc) on Mar 4, 2010]
[edit reason] Added cnet citation [/edit]
I looked at the SEO "Report Card" and saw something interesting.
Do you think the value of heading tags has increased over the past couple of months or do you think it may in the future based on what it says in the report card?
[edited by: JS_Harris at 5:31 pm (utc) on Mar 4, 2010]
The only problem is, Google doesn't get penalized/filtered
Webmasters can't choose when sitelinks are shown; however, they can optimize their site's
organization and internal linking to improve their chances. The following can help:
• use a hierarchical site structure
• use descriptive anchor text for links pointing to internal pages
• avoid deep nesting of content behind many subdirectories
These optimizations assist both search engines and visitors as they navigate your site.
If nothing else it confirms that some of the SEO recommendations I make to clients are also things Google recommends... to itself.
"Search engine optimization affects only organic search results, not paid or "sponsored" results, such as Google AdWords."
When it comes to Google, it's very trendy today to be cynical - even The Onion [theonion.com] is in the mood.
Why does this thread feel like a PR piece for Gorg?!
...the lowest being "title tag format and length."