Google linking directly to part of page

[vetofunk]

I have a page on one of our sites that has links on the page that link you further down the page, I think it's called bookmarking (<A HREF="#bottom">).

Well I was looking at the Google serps for the keyword of this link text and noticed it was shown in the serp description with anchor text:

Jump to <a>The Name of the link</a>&#8206;:...rest of serp description.

It's hard to explain it without giving a direct link to the serp, but it seems Google sees the bookmarked link, and then displays it linked in the description of our site on the serp.

This gives us 3 links within our serp result, the title linked, the description keyword linked and the url linked.

Anyone see this before?

[tedster]

Snippet links to page fragment identifiers (hash marks) started showing up in the Google SERPs in the second half of 2009, I know we had a discussion about it but so far I can't locate it. I will share the link if I do.

In fact, Google now has a patent about creating an "artificial anchor" [webmasterworld.com] to part of a page - even if the page itself does NOT have its own fragment identifier. So far that has not shown up in practice.

[Robert Charlton]

See this discussion from August 2009....

Page Fragment Navigation in Mini Sitelinks - and snippet!
http://www.webmasterworld.com/google/3977406.htm
[webmasterworld.com...]