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Google linking directly to part of page

3:48 pm on Feb 24, 2010 (gmt 0)

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I have a page on one of our sites that has links on the page that link you further down the page, I think it's called bookmarking (<A HREF="#bottom">).

Well I was looking at the Google serps for the keyword of this link text and noticed it was shown in the serp description with anchor text:

Jump to <a>The Name of the link</a>&#8206;:...rest of serp description.

It's hard to explain it without giving a direct link to the serp, but it seems Google sees the bookmarked link, and then displays it linked in the description of our site on the serp.

This gives us 3 links within our serp result, the title linked, the description keyword linked and the url linked.

Anyone see this before?
6:16 pm on Feb 24, 2010 (gmt 0)

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WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Snippet links to page fragment identifiers (hash marks) started showing up in the Google SERPs in the second half of 2009, I know we had a discussion about it but so far I can't locate it. I will share the link if I do.

In fact, Google now has a patent about creating an "artificial anchor" [webmasterworld.com] to part of a page - even if the page itself does NOT have its own fragment identifier. So far that has not shown up in practice.
6:20 pm on Feb 24, 2010 (gmt 0)

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WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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See this discussion from August 2009....

Page Fragment Navigation in Mini Sitelinks - and snippet!