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[edited by: tedster at 4:35 am (utc) on Feb 19, 2010]
Based on feedback from users and webmasters, we have improved the [site:] operator for Google Images. In the past, the [site:] operator filtered based on the image URL, not based on the URL of web pages linking to the images. Now, the operator will run your search over web sites that include images, no matter where the images themselves are hosted, which removes a lot of noise from your results and gives you more control over what you're searching for.
[edited by: tedster at 11:39 pm (utc) on Feb 22, 2010]
[edit reason] switch to example.com - it cannot be owned [/edit]
They use images in forums or facebook or whatever just for fun. Often they find it via google-image-search.
[edited by: jdMorgan at 2:16 pm (utc) on Feb 23, 2010]
Bottom line: Flush your browser cache before assessing each test case.
Seems to be the best way to find hotlinks : imagesite:domain.tld -site:domain.tld