Today I noticed a major brand in Australia doing some serious keyword stuffing on their site. The primary keywords for the page were repeated at least 59 times on one page. At least half of them were hyperlinked. When I say major brand I mean one of the highest traffic sites in the country (ASX listed) with some serious brand recognition. They simply don't need this type of content in order to rank but they do have plenty of it and clearly they have a free pass that would get plenty of smaller sites banned for a very long time.