Our website background: PR 6, 10 year old website with a 175,000 backlinks and around 1 million unique visits per month.
We have been approached by one of the biggest companies in our vertical to promote a product of theirs by setting up a custom advertising campaign across our entire website.
They want us to insert a custom image/banner linked to a unique landing page on their website built just for us.
Their website background: PR 8, 10 year old website with millions of backlinks and around 7 million unique visits per month. They are an extremely trusted global company. Many of our competitors run their exact same types of ads with just text links or images linked.
My question is will doing this hurt us in Google ranking/traffic? Is this viewed as a paid link? Should I nofollow the ad/link?
From my analysis it doesn’t seem to have hurt multiple competitors running the same type of ads from this company. The ad itself is very relevant as is the product they sell. Around a 95% match to our website content.
What do you fellas think?
