Welcome to WebmasterWorld Guest from 54.147.134.218

Message Too Old, No Replies

Google Search advertising during the Super Bowl

     
4:15 pm on Feb 8, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member 5+ Year Member

joined:May 6, 2008
posts:2011
votes: 0


They must be feeling a little bit of pressure from Bing to be advertising just their search engine.

I like how they showed off that sentences complete themselves when typing in a word. Sadly though, they didn't show off the hilarious results of certain first words, like "why".
5:18 pm on Feb 8, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:May 26, 2000
posts:37301
votes: 0


Interesting to note that ad has already been on YouTube since November [youtube.com]. So, no extra production costs, I imagine.
5:19 pm on Feb 8, 2010 (gmt 0)

Full Member

5+ Year Member

joined:Mar 7, 2008
posts:271
votes: 0


Bing should of ran one of ther funny ads as well just to irritate Google.
6:52 pm on Feb 8, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Nov 22, 2003
posts:1230
votes: 0


Google’s commercial had to me one of the odder things I’ve seen in a while. The lack of people in this commercial, as compared to Bing’s, shows to a great degree Google’s contempt for the public. You can’t convince me Google paid CBS anything for this weirdness because Google doesn’t believe in paying for anything. Google lives off the free labors of others.
7:50 pm on Feb 8, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Jan 25, 2004
posts:1042
votes: 3


They must be feeling a little bit of pressure from Bing to be advertising just their search engine.


Thats the thing I found interesting as well; paying to advertise their golden goose. Over the years Google has introduced all kinds of different products and they have spent literally countless amounts of money gobblng up all kinds of clever companies. However, they have only made money on the first thing they ever really came out with; contextual advertising based on their search results, i.e. Adwords (mixed in with some Adsense). Absolutely nothing else has added to the bottom line. (its actually quite a streak)

Despite all the talk, I personally don't see any indication Google is slipping one bit both in market share and technical capabilities when it comes to search. So to see that ad was startling to me, in fact they must exist but I dont ever recall seeing a Google advertisement for their search engine.

So why spend money advertising the successful product? Why not spend it on one of the broken toys they have lying around?
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members