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Personalized Search Now Default

SEO and Privacy forever changed

         

incrediBILL

12:16 am on Dec 5, 2009 (gmt 0)

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Google Blog [googleblog.blogspot.com]
Today we're helping people get better search results by extending Personalized Search to signed-out users worldwide

That's a staggering statement meaning that every computer accessing Google is now being personalized, signed in or not, so any desktop, laptop or kiosk will start tracking everything everyone does and you won't be able to access the same search results from any two machines.

The possible impact to all is staggering.

Reno

7:07 pm on Dec 8, 2009 (gmt 0)

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Using a different noun other than "Pope" WOULD DO EXACTLY THAT!

Don't discount the power of the Vatican my friend -- they have their agents everywhere!

;)

Reno

7:15 pm on Dec 8, 2009 (gmt 0)

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Require a window or page to appear whenever a site tries to plant a tracking cookie for any reason.

For the record, there are freeware programs that work pretty much exactly as you described. I installed one many years ago but I must be candid -- it got to be a real pain after awhile because there are SO MANY cookies coming at you ALL the time. Some sites had 5 or more, for their counter, multiple ad servers, etc. I loved the idea but hated the reality of continually having to approve everything as I went from page to page. But, as you rightly said, it is in fact an option to be considered -- just not a very pleasant one.

.......................

signor_john

7:25 pm on Dec 8, 2009 (gmt 0)



it got to be a real pain after awhile because there are SO MANY cookies coming at you ALL the time.

Yes, the number of cookies that get planted these days is phenomenal. Still, if the warning had a "[ ] Don't show this message again" option, as browser warning messages often do, users who didn't care about cookies could opt out of future warnings with a single mouse click. And at least they'd have been made aware of tracking files (a better term for laymen than "cookies") instead of having to discover them by clicking on a tiny "Privacy Policy" link in a page footer somewhere.

HuskyPup

7:32 pm on Dec 8, 2009 (gmt 0)



Require a window or page to appear whenever a site tries to plant a tracking cookie for any reason.

This has always been a great feature in Opera and very easy to switch on and off. My default browser is Opera however I use Firefox for those sites which insist on a cookie when I use them, once finished I go straight back to Opera.

After a while it becomes totally second nature...just like typing bing.com instead:-)

Beachboy

7:40 pm on Dec 8, 2009 (gmt 0)

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Google has just opened itself up to attack by competitors by making itself less valuable as the provider of "best, most relevant" info on the web.

If you're listening, Google (and you sure as heck should be listening right now), YOU NEED TO PROVIDE A SIMPLE & OBVIOUS WAY for users to SWITCH OFF personalization. I believe Tedster is right on target: That you can program something doesn't mean that you should.

carguy84

8:14 pm on Dec 8, 2009 (gmt 0)

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Wow, I thought I'd be able to give this personalized search a go, but it's really pissing me off. I had to spend an hour searching for AT&T Wireless account information on the web, now every thing I search for comes back with mobile related results... I really don't care about mobile phones when I'm looking for pricing on a remote control. Thanks anyway. Now I have to search and see how I turn this off...

Ahh there it is.

bing.com

TRex

8:26 pm on Dec 8, 2009 (gmt 0)

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I've been doing some rough testing (logged in one one computer, out on another, through a proxy, getting someone else to do the search in another location etc) and one thing I have found so far is that the personalized results seem to be happening MUCH more on Google.com than on Google.ca regardless of being logged in or not or even being in the US or Canada. The Canadian searches only had 1 listing in the top 10 changed (for all search locations & variations) whereas the US searches only had one result (the #1 result) remain consistent for all search variation. Haven't checked any other countries to see their difference.

doughayman

8:47 pm on Dec 8, 2009 (gmt 0)

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To me, it seems, that Google is doing the same thing that my local cable company is doing - they are recording info from each and every user, they are going to coalesce it, and use it for their advantage only. Like my cable company, they may very well turn this data accumulation into a separate business, where they sell the demographic user data to companies that might be interested in it.

My cable company is developing a head-end-based DVR database to accomplish just that. I really think Google is looking to do the same.

And, by the way, I'm sure 99 % of all users won't even realize that Personalization is turned on by default. It's really only those who make their living on the Internet, that care about this infringement.

signor_john

9:02 pm on Dec 8, 2009 (gmt 0)



I'm sure 99 % of all users won't even realize that Personalization is turned on by default. It's really only those who make their living on the Internet, that care about this infringement.

Why would that be? Self-interest, perhaps? Given the number of tracking cookies that I see in my browser, I'd guess that most people who make a living on the Internet would rather impinge on my privacy than protect it. I don't plant tracking cookies myself (my site doesn't even have a way to serve cookies), but my ad networks do, my affiliate partners do, and for all I know, maybe my hosting service does.

Who invented the cookie, anyway? That person has a lot to answer for. :-)

doughayman

9:17 pm on Dec 8, 2009 (gmt 0)

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LOL ! I forgot to end my statement, with a ":)" ! I just talked to my attorney about this, and he said that Google's precedent will allow me to re-sell any Credit Card # 's that I capture on my https screens, for profit. Another residual business has been born !

I wonder if J. F. Cookie is getting any residuals from Google, for his patented technology :)

Leosghost

9:33 pm on Dec 8, 2009 (gmt 0)

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I'm sure 99 % of all users won't even realize that Personalization is turned on by default. It's really only those who make their living on the Internet, that care about this infringement.

how could they care about what they dont know ( and more exactly Gorg expressly dont tell them ) is happening ..

no-one wants default opt in tracking .. no matter whoever is doing it ..thats what everyone says and has said every time they've been asked ..

so now those who are doing it dont tell them ..

and then say there are no complaints so the people are either happy or dont care ..

******
that's right up there with no-one want's polluted water ..

so we wont tell them it's polluted ..

so they must be happy with polluted water ..

because no-one is complaining ..

doublespeak unlogic at it's finest ..

barretire

9:44 pm on Dec 8, 2009 (gmt 0)

10+ Year Member



I hate to post this because it is probably going to be to negative but I must ask. If Gogles serps currently are irrelevant and a searcher is just clicking on the best possible match ( which isn't really that good) because it is the closest to ehat they want and they do this a few times. Now this match comes up as a top result. Now when the serps come up better then that surfer is still going to see that not so good match as a main result? Better yet new sites move up in search that are much better however because of the persons browising history the good result gets puches out of reach does this make sense?

Do I make sense?

lexipixel

9:59 pm on Dec 8, 2009 (gmt 0)

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There is an ever growing list of Google properties that may be setting cookies or tracking you on the web. These include VOIP, Mapping, Mobile Web, Mobile Advertising, "Free Online Apps", and many other types of software and services, (like reCAPTCHA, AppJet, Teracent, Gizmo5, etc), that you may not have realized "are Google".

There's a pretty good list on Wikipedia:

[en.wikipedia.org...]

smallcompany

10:03 pm on Dec 8, 2009 (gmt 0)

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On the same page:

See also

* Google Ventures
* Mergers and acquisitions
* List of acquisitions by Yahoo!
* List of companies acquired by Microsoft Corporation

Nothing new... on the West.

smallcompany

10:09 pm on Dec 8, 2009 (gmt 0)

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On the marketing and tech topic:

All that use AdWords, if you're checking on changes in organic results, see also if there are any changes in conversion, volume, etc. on PPC side.

loudspeaker

10:17 pm on Dec 8, 2009 (gmt 0)

10+ Year Member



By the way, Eric Schmidt weighed in on the issue. His take?

"If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place," Schmidt tells CNBC, sparking howls of incredulity from the likes of Gawker.

[theregister.co.uk...]

Oh, well. At least we know where Google stands.

whitenight

10:54 pm on Dec 8, 2009 (gmt 0)

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Geez Eric,

Do you mind telling us what was discussed at the always private, highly secretive, and HEAVILY ARMED Bilderberg meetings you've attended?

All about DISCLOSURE and TRANSPARENCY eh?

Big Brother Gorg the moral police, as well now?

That statement says it all.

Told you this guy fears no consequences and so he arrogantly speak his real thoughts
(see other threads about Eric's thoughts of the "future of Gorg")

As always, I wonder what the Employees at GOOG think about his comments
or are they all just under the "simply following orders" mindset, as well?!

echwa

11:24 pm on Dec 8, 2009 (gmt 0)

10+ Year Member



As much as many colleagues would say to use traffic and perhaps engagement metrics (or excuses ;0) ) to base KPI's on I have many clients for reasons of easy, ego or indifference demand to receive rank position reporting for their cherry terms.

On the one hand this change has potentially made the task of transitioning those stalwart clients over to traffic based KPI's and on the other hand it has opened a Pandoras Box of questions.

1. How important now is the first click?
2. What impact does this have on webmasters and site owners that don't have robust generic term coverage with this change?
3. Are back clicks to SERPS pages being evaluated in the personalisation filters?
4. What protections are there against distributed malware targeting personalisation 'triggers' to force results?

Lastly, I am not legally trained at all but would have thought that the personalisation as opt-out is surely against privacy laws in the European Union?

gosman

11:37 pm on Dec 8, 2009 (gmt 0)

Leosghost

11:51 pm on Dec 8, 2009 (gmt 0)

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I am not legally trained at all but would have thought that the personalisation as opt-out is surely against privacy laws in the European Union?

It is ..illegal in the European Union..

And as a side note ..today ..French President Mr Nicolas Sarkozy has personally told them on prime time TV what they can do with gorgbooks :)))

Translating from his speech .."They do not respect the rights of publishers nor authors ..it's not just because it's cute ,it's google or it's American that it is a good idea ..I am definitely not in favour of google books scanning any of our national or university archives ..our literary heritage is not up for grabs" ..

the word he used for "cute" ( "chouette" ) can also be translated as "cool" used with heavy irony in the context he used it ..francophones will get the nuance..

[edited by: Leosghost at 12:03 am (utc) on Dec. 9, 2009]

Reno

12:02 am on Dec 9, 2009 (gmt 0)

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From gosman's #4039750 NYT post above:

...it is “hard to imagine an issue that could imperil the trust Google has achieved as quickly as could privacy.” He adds: “One Google executive whispers, ‘Privacy is an atomic bomb. Our success is based on trust.’ ”

If users, Mr. Auletta writes, “lost trust in Google, believed their private data was being exploited and shared with advertisers (or governments), the company regularly judged one of the world’s most trusted brands would commit suicide.”

Yep, says it all, and reaffirms, as we've been saying here, that privacy is not just relevant -- it's at the core.

..........................

Web_speed

12:08 am on Dec 9, 2009 (gmt 0)



What better way to beat the SEO crowed and get tons of new businesses on to AdWords.

You see Google are now in the business of NOT showing relevant result$$$$.

"Personalized search"...a darn poor excuse for greed and questionable power manipulation!

I just wished bing will realize the opportunity here and will start offering webmasters the bing search box with a proper paying affiliate program to go with it (webmasters world wide, just like google did with Adsense). Google will turn into Alta vista withing 1 year if they did.

Wake up Bing, Wake up Yahoo. This thing is easily "win-able" if you just start offering some proper incentives to webmasters to put your search box on thier pages. This is the TIME!

My 5 cents.

FranticFish

12:20 am on Dec 9, 2009 (gmt 0)

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Do you mind telling us what was discussed at the always private, highly secretive, and HEAVILY ARMED Bilderberg meetings you've attended?

He didn't mean himself; he was talking about us, the little people.

lexipixel

12:27 am on Dec 9, 2009 (gmt 0)

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Yesterday's news...

"...Data breaches and bloopers are drawing attention. Earlier this year, for instance, Google Inc. (GOOG) inadvertently released private information about a small number of people using its online search engine. Mobile wireless use is another concern, with wireless companies collecting 600 billion "data points" a day about their customers, including their physical location..."

Online-Privacy Protections Get Closer Scrutiny From FTC
Dow Jones, December 07, 2009: 04:36 PM ET
[money.cnn.com...]

...tomorrow's?

signor_john

1:43 am on Dec 9, 2009 (gmt 0)



It is ..illegal in the European Union...

I find it difficult to believe that Google hasn't had personalized search vetted by its lawyers.

Moving on to more mundane matters: What are the cost and time constraints that might affect the degree to which search results are personalized? Are there practical limits to how much personalization can be applied to SERPs in terms of data storage and the time required to process a search query?

Leosghost

1:48 am on Dec 9, 2009 (gmt 0)

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correction ..heard an excerpt from President Sarkozy's speech myself this time ( previous time was reported to me ) ..word used was "sympathique" translation "friendly"

Lawyers dont decide what is legal or not judges do ..ours already have ..one of the relevant laws was posted earlier in this thread by dstiles ..IIRC

The UK is already in trouble with the EU over similar privacy laws that are already ratified ..and apply to Gorg ..the UK's partner in privacy violation was PHORM .

Microsoft thought it had checked with it's lawyers each time too ..

Prudence

2:02 am on Dec 9, 2009 (gmt 0)

10+ Year Member



The decline and fall of Google....look out people, here comes BING.

yaix2

6:03 am on Dec 9, 2009 (gmt 0)

10+ Year Member



"If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place," Schmidt tells CNBC [...]

This is a truly disappointing statement.

Gmorgan

6:12 am on Dec 9, 2009 (gmt 0)

10+ Year Member



Does anyone have any thoughts on what this means for websites that use adwords as well as try their hand at seo? I.e. If someone has previously clicked on your advert then will your site appear higher in the natural results the next time they search?

TheMadScientist

6:59 am on Dec 9, 2009 (gmt 0)

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I've been around here for about 5 years and this is the first time I can remember such a seemingly unanimous, 'They went too far and blew it.', tone to the posts from such a number and variety of people.

I've read update threads and others before where there was a great deal of animosity, but usually, for every site or page removed there was one replacing it and even if there were more posts by the disgruntled there seemed to be more balance and usually a positive note to offset the negativity.

This is a totally different cup-o-tea, so to speak, and I really think they helped usher in the competition with implementation of this idea...

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