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I have to say that in the short term I strongly agree with Whitenight, do nothing, watch and learn. I only ever seem to make any significant changes when I've got to a point where I think I've nothing to lose or at least making the change is worth the risk.
Longer term though, if you want to rely on Google go for the "hay while the sun shines" option and don't forget it.
[edited by: tedster at 2:34 am (utc) on Dec. 3, 2009]
I've also been getting some peculiar Alerts again - and in some cases they are things that should have been sent a while back. I'm not seeing any impact on the SERPs from these new pages, however.
The same exact thing has happened to me. This happened around the first week of December. It has also happened to another website that is ranking for my same exact KW. Today his site jumped from bottom of page 5 to the very top of page 4. My site remains cemented in it's place on page 5. I have never thought I would be happy for a competing webmaster but I AM excited that he is out of page 5 hell and I hope I follow suit. So hang in there dude. Whatever it is I think it is glitch.
WMT seems unfazed by all of this as my ranking in it is constantly on Page 1.
The reason I'm asking is that one of my landing pages, for the first time yesterday (Dec 24), ranks higher than Amaz-n.com. The page improved it's standing on two key phrases. In SERPs now I see the manufacturer of the product being #1, my page #2, Amazo- #3.
Would this indicate the shopping season SERPs are over, or should I attribute it to something else?