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Larger universal result images in SERPs

     
3:10 pm on Dec 2, 2009 (gmt 0)

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As announced on Google's blog [googleblog.blogspot.com].

Over the next twenty-four hours we're rolling out a new format for image universal results. When we're confident that we have great image results, we'll now show a larger image and additional smaller images alongside. With this new layout we're able to show you more pictures than before, so you have more to choose from. As always, you can click on an image to see it full size in the original webpage.

Define being 'confident' of having great image results? Why would users want to see more images when they can simply hit image search? Or is this a mere move to even further divert attention from organic results?
3:55 am on Dec 3, 2009 (gmt 0)

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It might be a marketing advantage to the site that hosts the image they show in large format.
4:09 am on Dec 3, 2009 (gmt 0)

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Looking at the example search linked from the blog page and then looking at an old style that shows 4 images, it looks like this will push things down twice as far.

2 lines of images in the new and 1 line in the old style.

Probably makes having your images show up well in the serps more important.

 

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