Forum Moderators: Robert Charlton & goodroi
Am I better off focusing on a single main keyphrase for each page, and not displaying synonyms at all?
Since I do not know your widgets etc I'll tell you what I do.
Many of my pages have my widget images, the titlebar has the main one or two accepted/common widget names, the description tag the technical characteristics and I actually do use the keyword tag and place synonyms in there.
On page my h1 above the image and h2 below the image plus the alt and title tags have the accepted/common names and below the h2 I place in normal text the many synonyms that some widgets seem to have.
This works extremely well since I do get quite a surprising number of referrals via the synonyms plus, and this is important for me as well as the user, it highlights the atttempted and deliberate name confusion marketing that happens in my industry...that really, really bugs me!
I hope that helps from my perspective and may be completely useless to you.
So you only use one or two widget names in your title, h1, and h2? Why don't you use more? That should be even better than having them in normal text, right?
You mention the title tag, but did you mean the title attribute? I actually don't use that attribute at all. Do you think it makes a real difference?
<title>One maximum two keywords names here, I usually have no more than 8-10 words in total</title>
<meta name="Keywords" content="Synonyms here, ok they may not be used at present but they can't do any harm and what secrets do they not tell us?">
<meta name="Description" content="Good description here with the same most important text as "on the page", maximum 20 words usually, more would not get a penalty however it may be snipped in the SERPs">
</head>
Within an image I use as follows:
alt="Usually - Sample or Image of product or such and such a logo" title="Usually 4-6 words precise description, more than 10 seems pointless"
For images to rank well, that's if they're important to you for people locating the product, then realistically the entire page should be about that product from top to bottom and not wandering off into something else or a load of similar products.
For instance I usually have 18 thumbnail images per page showing types of widgets with each specific widget having its own dedicated page linked directly and definitely NOT a pop-up.
Also do ensure the widget html page is the same as the product i.e. /keyword1keyword2.html
I appreciate that this may not be possible if one has thousands and thousands of widgets for sale therefore it may not suit you but the point is that these generic pages with 18 widgets I very rarely see listed in the SERPs because the actual product page is invariably #1.
Whatever you do, do not overstuff keywords onto a page many times, as a reasonable guess that may get you an OOP.
Does that help or is it totally irrelevant to your requirements?
