Changing from one very large page to many short blog-like pages?

[Timetraveler]

I have a very large page that contains a ton of info (almost too much for the first time visitor). The page gets updated with daily posts almost like a blog, but I keep the updates very short, usually only 3 or 4 sentences. Once a month, I'll copy that content, delete it from the main page and archive the old updates to a new page.

The problem is, I've lost out on a ton of links as people don't know how to link to a specific post. Instead they tend to copy and paste the content onto a forum or their blog what I wrote. :(

I was thinking of making the section of the page blog style so they could link to the post, but would there be some sort of downfall to having 50+ blog links on a page. With the content being so short I think I'd run into duplicate issues, and thin pages as the content would be the same on the original page, and the "linked page."

My question would be should I just keep going this way, or try out something out where users can link to the short posts, before and after they are archived. Any suggestions?

[annej]

I'd break it up. Even if it doesn't help in the serps it would help users a lot. They could look at an index and go right to what they want to know.

Actually it would probably help your rankings as well.

[Timetraveler]

I'm leaning towards changing it like you say because I plan on bringing on experts, which will generate more links to the posts.

Why do you think it may help rankings Anne?

[annej]

You will be able to target each page better. A long page gets so it has so many topics that none stand out.

If you break it down into natural subtopics you will have more pages with slightly different top key words. Also if you use a good page title on each that will help as well.

You want to be found on many different key word combinations.

[Robert Charlton]

You will be able to target each page better. A long page gets so it has so many topics that none stand out.

Yes... page focus is important, with each page individually targeted and individually optimized. On each page, the title is your strongest onpage optimizing element. I like to keep titles shorter than the Google max display, which is about 64 characters... which means you can only effectively target so much on each page. Titles of course are unique to each optimized page.

I keep the updates very short, usually only 3 or 4 sentences

You need more unique content on each page than that. I'd say at least 125 to 250 words minimum, preferably more. You might want to consider posting longer updates, and then include only short summaries on your home page or your category pages. That way you wouldn't be repeating exact text.