Forum Moderators: Robert Charlton & goodroi
These landing pages are separate pages from our website created specifically for Ads.
The landing pages have been great in terms of conversions and QS. However, I recently read a topic in the SEO forums (not sure how valid) that could mean we are losing good backlinks to our site.
The topic indicates that Ads in the content network gives URLs in Ads positive backlinks points. And since our Ads in the content network all point to separate landing pages, rather than pages within our website, we seem to be losing backlinks points to our website pages.
My question is two parts:
1) Is the above really true?
2) If it is true, then does anyone have a suggestion on how to win these backlinks points to our website pages while still using our landing pages?
For #2, will something like the following work:
We can simply point URLs in Ads to pages within our website (vs our landing pages), then do a redirect to landing pages based on the source of traffic. We can use URL tags or other methods to detect the source and redirects appropriately.
This way, the Ads will contain deep links to our website, giving us backlink points, and at the same time (via redirection) we'll be able to utilize our optimized landing pages for higher conversions.
Will the above work with Google's crawling bot and give us backlinks? Or will the bot get angry and give us negative points for doing redirections?
Thank you for your help in advance,
R
...indicates that Ads in the content network gives URLs in Ads positive backlinks points
No, not the ads themselves. Content network ads are inserted to the page via javascript, and the clickthrough is also scripted, not a direct link. However, if someone else discovers those landing pages because of the ad and links to them. then that can give your landing page some link juice.
We can simply point URLs in Ads to pages within our website (vs our landing pages), then do a redirect to landing pages based on the source of traffic. We can use URL tags or other methods to detect the source and redirects appropriately.
Not a good idea, for two reasons:
1. It is a kind of deceptive redirect, and Google can penalize you for it.
2. It is also against the Adwords TOS and can get you banned from Adwords.
