Forum Moderators: Robert Charlton & goodroi
We have created a blog on blogger (company.blogspot.com) related to the company's activities. My concerns are:
- i will create a link from the blog to the site, but should i do the opposite as well?
- should i link individual posts of the blog to related pages in the site?
- how can i make clear to google that importance should be given to the site and not to the blog?
- is it overall a better idea to host the blog in the site's domain (www.company.com/blog) or leave it on blogger (company.blogspot.com)
thank you
Also, if you're doing this for SEO purposes then I personally would forget Blogger.
Blogger doesn't have categories. It has tags which you can use as if they were categories, but they are nofollowed. All content is crawled and indexed via the year/month/day.
If you're looking to use the blog even in part to build up a knowledge base, then bang goes your blog architecture.
I'd only use Blogger if the blog was topical only (i.e. all information in it is strictly time-limited and I want it to be associated with a particular date rather than a partcular subject).
I'm starting to have serious doubts about how Google treats blogs
I've started four new blogs recently specifically for my widget trade. One is on my main widget trade directory site and another on my widget trade supply site, the other two are on two .tlds bought to protect the domain name in those regions.
I searched long and hard to find precisely the template I required however what was most important to me was the URL friendly structure it created.
I have to admit I have been quite surprised just how quick these blogs have been picked up and they are ranking extremely well, in fact some are already number one for their keywords.
One thing I have done deliberately is to have only one posting per page and the reason for this is so that trade press releases can be submitted and obviously posted to maximum effect.
I have also created a photo gallery using the same method of one image per page with the product description etc and so far the CTR with AdSense has been extremely good. To be honest I need to add even more to the blogs since they are all doing well...memo to self...stop writing here and add more to blogs!
Every man and his dog is adding content to blogs.
Yep however it obviously depends how unique or relevant that content is to the subject matter.
I'm fairly lucky in that I am in a very specialised sector, albeit very, very large, however for 90+% of businesses in my sector there are not that many operating on a global basis, most only operate at regional level and this is especially true in the USA.
With the trade being so big national and international trade shows tend to be the way that most buyers and sellers get together. Where my blogs come in is that through my trade directory site I can introduce new products quickly and easily and with the directory being #1 for many terms these blog pages are being picked up very quickly and in many cases now I am outranking the actual original product supplier.
I had been toying with the idea of blogs for a long time however I needed a good AdSense slapping to make me re-think how best to present new information.
So far, so good plus my AdSense CTR has tripled v the satandard directory.
