Maintaining Top Ten Rank - during the holiday season

[river_east]

I have a site that is positioned in the top ten for a holiday specific term, which is awesome. Heres what gets me as the holiday gets closer and closer my ranking begins to slip. Any insight on how to maintain this top ten thru out the holiday would be greatly apperciated.

[trinorthlighting]

Solid backlinks. May be write a press release for some linkbait. But you will have to make sure that other people will blog and write about your product.