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These are returned for keyword phrases, not for the site name. Searches for site names (including WebmasterWorld, which I tried) give the conventional 8 sitelinks, returned as shorter phrases in tabular form (2 columns, 4 rows) as before, with no snippets.
I'm assuming it's a test, as I can't believe that Google will let this kind of visual dominance for one site persist for very long. In a way, it's visually stronger than having the top 5 or 6 spots without indentation.
Moderator's note: Changing title of this thread from my original New Sitelink-type links with meta descriptions on some searches to New multiple indented listings with meta descriptions on some searches to better describe the situation.
[edited by: Robert_Charlton at 2:55 am (utc) on Oct. 20, 2009]
[edited by: MLHmptn at 8:40 am (utc) on Oct. 1, 2009]
These weren't forum threads,were they?
No they were not...they were title, description meta tags showing to be exact. Now if they were full blown descriptions I dunno, I didn't research that far. From what I remember seeing the descriptions were only snippets like 50 characters and like RC has said...No URL's displayed. Also, when I noticed it there was only 4 sitelinks..not 8 distributed in two columns like RC seen and it still dominated the window.
PS: It's late at night here, but I just got out of bed to recheck something important... these aren't Sitelinks... they're top-ranking pages for a specific queries, now with four additional clustered and indented under the main listing rather than just one.
We just noticed a new display in Google similar to sitelinks in that they appear under the first result but they are different then other sitelinks we have.
On a three word phrase, our listing is #1. Underneath it are listing for pages other then those found in our sitelinks.
These listings are indented and and the first line is the page title followed by another line that has either a description tag snippet or a descriptive snippet from the body of the page.
In the first line of each indented listing, a keyword is bold that appears in the original three word phrase.
There are four of these indented listings and they are followed by a "More results from domain" link.
Is this new? Anyone else seeing this?
[edited by: Robert_Charlton at 4:23 pm (utc) on Oct. 2, 2009]
The listings are still appearing, and I continue to be surprised. I thought it was going to be an after-midnight type test only. If you have a regular listing plus four indented listings and then a 'more from' link, that's six blocks of text... pretty much everything above the fold on many browser windows.
A regular listing occupies four lines... a title line, two lines for the snippet, and one for the url and the Cached and Similar links. These sub-listings, I'll call them, are only two-line listings... one title line and one snippet line, and no url line.
In contrast to the forum listings, the sub-listings also have a line of white space between each listing.
Google is obviously tracking them carefully. Mouse over a sub-listing title line and you'll see a long tracking string. I haven't had a chance to check traffic boost for these.
Interestingly enough, on the serp's that have these new results, Google is showing "Results 1 - 9" instead of the usual "Results 1 - 10".
tested .noticed something interesting when I made a typo of the "example paintd" instead of "example painted" ..
the typo gave a page with the did you mean "example paint" at top ..with two instances of "example paint" found.
then a horizontal line
then the rest of the results were
"example painted" ( with "example painted" in each )
and one of the "new multiple instances" included
adwords displayed to the right of the top group ..
However a search for "example painted" correctly typed
Gave the top 5 positions for the string "example painted" to 5 totally different "fresh" sites and then the sites from the first page ..again with the same "multiple instance " site ..
tried other typos ..same discrepancy ..
between the "example ******d"
you get a "did you mean"
then two results for what GOOG guesses
then a line
and then results for
but search "example *****ed"
and the top five sites are not the same as the first 5 after GOOGs two guesses .
but both pages include a "multiple listing" and it's the same one .
For the serp I'm seeing, there are not only these Sublink Clusters (as I'm now calling them) for the #1 result, but there's also, for this query, a forum result further down the page in the #6 position. I haven't been paying strict attention for a while to what the Universal Search test position currently is, but I'm thinking the forum result is a Universal Search test.
I've never seen a forum returned before on this particular query... nor for that matter in this particular market area... so it may well be that Google is looking at returning results not only for different types of sites, but different types of result displays for these different types of sites. For the forum result, they've dug fairly deep into the forum content, IMO, to display 4 results satisfying the query. They're not what you'd call great quality pages on the topic.
It's interesting that Google would combine both the Sublink Clusters and the forum link clusters on the same page. It makes for a long page. I don't always see forum results on searches that show the Sublink Clusters, though.
Also, there are no ads at the top... the "normal" eight AdWords ads down the side. It strikes me that a longer page format (keeping the traditional 10 results per page) might allow more ads down the side. It might also restrict the number of ads up at the top.
The main motivator seems to be ongoing experimentation with the interface. Usually, Google announces the features that stick.
Just to clarify that is not a site: operator search.
[edited by: MLHmptn at 5:01 am (utc) on Oct. 6, 2009]
Snippets are from the meta descriptions, which I'd expect here because the pages are optimized for the searches they rank on, and the meta descriptions anticipated those searches.
One search is "branded" to the extent that one of the words from one of the two-word searches involved is also part of the company name.
I'm no longer seeing 4 sublistings in situations described above. Instead I'm seeing 2 sublistings accompanied by a "more results from" link. This link expands to a standard site:domain search along with the original query.
On some brandname searches, I am seeing a "+" icon and a "show more results" link under a standard indented result for the parent company. This link expands the collapsed listing into 6 regulary-sized but indented results... with a further "show all results" option beneath that... essentially what's been noted earlier by MLHmptn and tedster. I'm seeing these only on brand name searches, not on competitive searches.
Easiest and most safe search you can do to reproduce this is a search for sitelinks, [google.com...]
You'll see the official Google Webmaster Blog listed with two results, one indented and a plus box to show an additional five.
Comparing tonight's results with an earlier printout, this is how I've seen the recent indented listings (not the "+" collapsed listings) evolve...
On Sept 30... for a keyword1 keyword2 query....
Page "A" showing as "normal" main listing, with pages "b", "c", "d", and "e" showing each as 2-line indented sublistings (title and 1-line snippet, with no urls)... plus an additional More results link beneath.
Tonight, Oct 14... for the same query...
Page "A" showing as main listing, with pages "b" and "c" showing each as 3-line indented sublistings (title, 1-line snippet, plus 1-line url)... plus an additional More results link beneath.
When I click the More results link, I see the "normal" results for this site:domain query...
site:example.com keyword1 keyword2
... pages "A", "B", "C", "D", "E"... etc, each with a 4-line listing.
I didn't notice whether results of Oct 12 were 2-line or 3-line listings.
With searches that return the plus box, the ordering also remains the same as they would be in a site:domain listing as you expand or collapse the listings.
When I search mysite.com, I see a triple indented listing. I've never seen this for any search before.
What is the difference between a double and a triple indented listing? Why would a site have a triple indented listing, especially when there is "more results from mysite.com" listing below anyway?
[edited by: Robert_Charlton at 2:58 am (utc) on Oct. 20, 2009]
Essentially, Google has been experimenting with different ways to display clustered results as site:domain type searches... apparently playing with different threshold values for different types of clustering. Now, I gather, you're seeing clusters on searches that start out as site:domain searches. Is that correct?
See also this related discussion about a slightly different display variation that Google has been using...
How to get 5 additional collapsed Listing in SERPs?