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Google updates before holiday season - why?

     
1:13 am on Sep 24, 2009 (gmt 0)

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Why does google choose to do updates right before the holiday season? Can anyone give me this answer?
2:57 am on Sept 24, 2009 (gmt 0)

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Google updates more than daily on average.
1:39 pm on Sept 24, 2009 (gmt 0)

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If you mean major updates, maybe it's because they want to maximize the quality of their search results with the latest improvements, before the extra traffic arrives.
1:52 pm on Sept 24, 2009 (gmt 0)

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Google also shifts some rankings around on weekends, and even at different times of day - all because they see different search patterns in their data. I'd say Google has seen that user intentions change in a major way around the holiday season, and they adjust the SERPs to adapt to that change - and to profit from it, of course, because keeping searchers happy means more search volume, more ad clicks, etc.
3:16 pm on Sept 24, 2009 (gmt 0)

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right before the holiday season

Holiday season! What holiday season?

Are you referring to ThanksGiving and Xmas or have I been missing something for the last 50+ years?