Forum Moderators: Robert Charlton & goodroi
The site i develop is losing the battle in rankings for some very good terms, we are around pages 3 - 5 so there is a good base to work from.
The sites that appear on the first page do seem to have a common theme.
They have big blocks of text at the bottom of the main content (thumbnails as they are shops) with detailed information on the product range with many mentions of the keyword/s in question.
Some of these pages go on and on and on.
If you cant beat them join them, so im going to experiment on a few pages to see if this method of including product specific content will help.
Whilst wanting to keep my site tidy i was thinking of displaying the text in a particular way.
I would have a link "Please click here for KEYWORD resources"
this would then display the text on the page under the link the customer just clicked.
It would be a css / javascript onclick reference.
My thinking is that, the page would remain tidy, google would still read the text, google would find it hard to slap a penalty on the page because we are inviting the customer to read the additional info.
although we dont rank that well at the moment, i would want to cause harm to the rest of my site.
your thoughts.
you'd be hard pressed to rise up the rankings simply due to a few onpage changes. that kind of stuff matters less and less these days.
you're more likely to rise up the rankings by making the page useful, because google can measure how long people stay on the page, and how often people just click off as soon as it loads. that is probably what you should be focusing on -- giving them plenty of info to keep them on the page more than a few seconds. if you hide all the information under a single link, then they might miss it and go elsewhere
you might also have better luck if you focus on your insite links. maybe these item pages aren't getting enough link juice passed to them from the other pages on your site. make sure you're spreading it around.
i just dont know where to get links from though.
the whole thing about link building just baffles me completely
