How will Google view integration of 3rd party content into my site?

[Amiller12]

Hi,

I asked this question on Google's webmaster forums but got no response. Hopefully you guys will be able to offer me some advice.

I have a commercial partner who owns a great site full of great info - info that would also be of great interest and benefit to my visitors. I've been given permission to use certain sections of his content to enhance many of my pages. How can I integrate his content into my own unique content without causing any duplicate content issues for either site? I won't be replacing my content with his, just enhancing what I already have by adding in sections of his copy to the relavant pages.

Any replies on this are much appreciated.

Thanks,

Andy

[tangor]

If you have an agreement between the copyright holder and yourself to show their content on your site, go for it. However there is (because the algo is machine, not human) the possibility it will tag one or the other as duplicate content. Can't prevent that if the sections are significant in scope. A few paragraphs will not create a problem, whole pages might.

All you can do, sans any guidelines from G, Y!, or B, is try it. Sadly, if nicked in the SERPS it might take a bit of time to recover.

[jd01]

I would consider using an iFrame or JavaScript to display the content personally...

[gn_wendy]

Using an iFrame solution would be your best bet i my opinion. It is a work-around I implemented successfully on one of my websites for partner-content. It does depend on what type of content it is though, and what its relation is to the content already on your website.

[tangor]

Do bear in mind that iframed content can be seen as infringement, hence the agreement between sites previously mentioned.

[skweb]

The best way to do it is to link to it.

[dstiles]

Also note that javascript AND iframes can be blocked by several browser security options (eg NoScript, AV & firewalls). Check the NoScript site for number of downloads and estimate the amount of traffic you might lose from that alone (not all users block everything).

[rainborick]

You can also simply include the content on your site and block those pages from the search engines via robots.txt or a robots <meta> tag and avoid the problem completely. You'd still provide the information to your users without any ranking implications.