Old PR1 Site - Trash or Salvage?

[jjwdesign]

Hello Guru's,

We have an old neglected Web site that's been around for 7-10 years; or maybe longer. It had a horrible Flash design that didn't do much for search engine placement. To make things worse, little to no link building was done. There is currently 1 link from a PR2 page, from another site to ours. The old site content is worthless, so we rebuilt it using a new custom CMS - with typical on-page SEO.

So, what should we do with this site?

a.) Consider it unsalvageable and start a new domain?
or
b.) Consider the time the domain has existed and attempt to rebuild PR.

Thanks for any advice / comments.
Jeff

[BeeDeeDubbleU]

Based on nothing more than my opinion I would suggest that if the domain name is KW relevant to your new website I would go for (b).

[icedowl]

Rebuild it of course. What have you got to lose?

[Quad_Out]

7-10 years history is hard to give up.

[johnnie]

A domain that old can be quite an asset. I would try and make something of it. The most you have to lose is the domain parking fee.

[Marcia]

A site that old has age/longevity on its side. Ditto what the others said - rebuild and promote. I wouldn't put a fortune into it, but it's sure worth trying with a moderate amount of money and effort.

Many of us have old dormant domains with few links and low PR, but once they've been around for a while it's hard to give them up.

Go for it, and good luck. Keep us posted!

[CainIV]

Sell it to me :)

Kidding, of course....

[jjwdesign]

Thanks for all the comments and encouragement.

I'll see if we can pull our site out of limbo. With only 1 link for so long, Google might view our link building percentage increase as phenomenal, LOL. I've already placed some links from my personal sites, blogs, etc. We also got listed in a couple of free industrial listings / directories - nothing black-hat.

PR3 for our home page is an eventual goal. Getting listed in the top ten for our main keyword phrase is the main goal. It sounds like it can be done. Only way to move is up.

Thanks, Jeff