Welcome to WebmasterWorld Guest from 220.127.116.11
You have history of the link.
You would have the age of the domain if a good link
But do you have to look for the right anchor tag?
If you change the link destination would that make the link invalid?
Is doing this a good idea?
[edited by: tedster at 4:28 pm (utc) on Aug. 5, 2009]
In recent times, I've become convinced that too much matching of anchor text across backlinks really can cause trouble. Google will register ANY change and run it through their backlink algo, which seems to undergoing some evolution or mutation, and probably will continue to - well into the future.
So as long as the page is on-theme and the link is not in some suspicious looking page position, I'd be content with even a "click here". "Website name" would be good, and as long as it's not overdone throughout your backlink profile, some keyword anchor text is very helpful.
Google wants you to build links "naturally" and they will punish a domain that is taking shortcuts like you are suggesting.... only if they catch you of course.