Jump start SEO buy buying exisiting links

[eljacko]

I read an article about this and thought will Google rank you well because of this?

You have history of the link.
You would have the age of the domain if a good link

But do you have to look for the right anchor tag?
If you change the link destination would that make the link invalid?

Is doing this a good idea?

[edited by: tedster at 4:28 pm (utc) on Aug. 5, 2009]

[Rugles]

Google frowns on buying links.

[tedster]

Basically you are talking about getting an existing link changed so it now points to your site instead of where it currently points - whether any cash changes hands or not. The situation can be as simple as "don't you think my website offer your visitors a better resource?"

In recent times, I've become convinced that too much matching of anchor text across backlinks really can cause trouble. Google will register ANY change and run it through their backlink algo, which seems to undergoing some evolution or mutation, and probably will continue to - well into the future.

So as long as the page is on-theme and the link is not in some suspicious looking page position, I'd be content with even a "click here". "Website name" would be good, and as long as it's not overdone throughout your backlink profile, some keyword anchor text is very helpful.

[eljacko]

Hello tedster thanks, I did not understand it fully but do now, So what you mean is that google does look at where that link wa pointing to and then treats any changes as suspicious

[eljacko]

I have seen websites get to number one by buying old domains and redirecting them it's main website.

Is this frowned upon or is it ok?

[Rugles]

It is indeed frowned upon. I would only suggest using that technique for a domain that is expendable.

Google wants you to build links "naturally" and they will punish a domain that is taking shortcuts like you are suggesting.... only if they catch you of course.