Odd SERP behaviour on an ecommerce site.

[Awashi]

Hi there, I was writing an SEO audit for a website but I've noticed some pretty strange things. The site has <meta name="robots" content="index,nofollow"> on the homepage and every other page on the site has <meta name="robots" content="noindex,nofollow">.

The weird part? The site has one page in Google's index and just 70 links yet ranks #1 for nearly all Geographically relevant searches and variations. Some of the competition have more links and better onsite SEO so I am a bit confused...

Anyone else seen behavior like this? Why would someone want to keep all their product pages out of the index and nofollow everything on their site including internal links?

[edited by: tedster at 3:58 pm (utc) on July 21, 2009]

[Mrkay]

I suppose it could be an embittered employee.