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For example: www.abc-widgets.com where 'abc' is my brand, 'widgets' is my product and ABC Widgets is my registered company name.
What is the best way to construct my URLs as I know there is some benefit in having keywords in the page name, but am unsure if I will be overoptimising by having it in the domain name and the page name.
Should I choose:
I would like to go with the first option as 'blue widgets' is the targeted phrase for the page, but would I be penalised for repeating 'widgets' in the page name as it already appears as part of my domain name?
Today I can see no difference in ranking between the two types of filenames - none at all. I still avoid repeating "widgets" in the file path for category pages, but that's mostly to have shorter urls. Also, today's search engines no longer need our sites to "yell" the main keywords at them over and over.
I also acknowledge that this is just one site, and combined with other factors there might be a ranking issue for repetition.
I've posted another thread about how I should be targetting my keywords [webmasterworld.com...] on the homepage and /blue/ page.
can trigger an over-optization penalty
According to one of Matt Cutts recent videos, there is no such thing.
So, for those who worship every word Matt spews, there is a direct contradiction to what he is saying because we all know there is such a penatly. You can find a contradiction for almost every other lie he tells to mislead webmasters and seos alike.
Also, I have sites that are fine with the name in the domain and the name if the folder path. I think the penalty gets triggered with to many anchor text links either internally and more recently external.