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Google Updates and SERP Changes - July 2009



11:24 am on Jul 1, 2009 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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I received a communication last night that discussed a buzz going around that Google is going to shake up how it deals with backlinks. Specifically that Google is going to give less weight to less relevant linkage. This source also heard from another direction that a big change was coming in the next few days.

Anyone know anything?


9:13 pm on Jul 13, 2009 (gmt 0)

5+ Year Member

its the future.


10:25 pm on Jul 13, 2009 (gmt 0)

5+ Year Member

I agree completely, I have analyzed everything to death and there are no clear patterns and it's frustrating as h-ll!

What I did notice is that for the different KW I am watching, there is a prevalence of inner pages showing on page 1 and very few home pages across the board.

Of all page 1's ten results, home pages are showing up at most 3 times, the rest are all inner pages of related product pages or blog posts.


10:37 pm on Jul 13, 2009 (gmt 0)

5+ Year Member

I am documenting what has happen to me here [webmasterworld.com...] and it seems that something is going on today as Whitenight predicted. I have seen a very slight increase in SERP's that were down before.


10:42 pm on Jul 13, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

Yes, fine, same schedule, yada yada.

But its not the trademarked ghost dataset that went missing, and it wasn't a rebuild like the halloween update. Also, this has lasted quite a bit longer than the 5 days of halloween.

You'll notice most of the calmer heads have been saying "sit it out" all along, or at least haven't been panicing. That Google was in the middle of something was obvious- they certainly weren't going to stay with these results forever.

None of which is especially interesting.


"The results are crap but they are about to normalise" is commentary, not analysis.

To my eyes, very little is directly comparable to November, starting with the fact that this has not affected sites, it has affected search terms.

I realise it will be easier to see what has happened after SERPs settle down. However, I find making predictions results in more insightful conclusions- even when the predictions are wrong. Explanations after the event become more like narratives- as long as the story sounds plausible, you can believe it. Predicions require critical thought, not skilled rhetoric.

whitenight, my observations suggest the slow-fold means total resolution will take longer than you anticipated (not to undermine the fact you correctly called the end-game). I mention it because alot of people may panic if their rankings do not return as per your Tuesday schedule, which is now being taken as read. I'm thinking Wednesday or even Thursday before it completes. Agree?


11:24 pm on Jul 13, 2009 (gmt 0)

5+ Year Member

"how do i do a certain thing with photoshop"

Yes, I have noticed this myself over the last few months. I also commonly do stuff like want to know how to do round square corner marquees (imageready had it as a simple option but photoshop for some unknown reason always hides this feature.

When I search God-gle, I got a bunch of junk and maybe two links of help. In the past, I would find maybe up to two pages of relevant links.

Im practicing going to Bing everyday... and YOU should too...lets ALL start finding reasons to use BING. God-gle is only as BIG AS WE HAVE MADE THEM.

We brought them into this world, and we can take them out!


< continued here: [webmasterworld.com...] >

[edited by: tedster at 5:07 am (utc) on July 15, 2009]

This 185 message thread spans 7 pages: 185

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