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Google.com SERP Changes - June 2009 - Part 2



1:09 pm on Jun 24, 2009 (gmt 0)

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< continued from [webmasterworld.com...] >

Has anyone affected by the June 8th issue seen any ranking changes in the past 48 hours?

I'm wondering if things are settled, and we're looking at the "new normal".

[edited by: tedster at 7:06 pm (utc) on June 24, 2009]


7:28 pm on Jun 28, 2009 (gmt 0)

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Yea, major movement here people.
What we called in the good ole days "an update"

(acutally it looks like G just finally recrawled the entire web, but it's having a profound effect on rankings)

Enjoy the ride.


8:15 pm on Jun 28, 2009 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

I see the same thing - there's a whole lot of change in the SERPs. I'd say it's the most churn since February.

And very much like what I saw in February, there is more "diversity" showing on the first page of many queries. It seems that when a query has even a slightly amibiguous user intent, then you can count on some url showing up that would not have ranked based on backlinks/PR/on-page factors as we historically approached them.


8:43 pm on Jun 28, 2009 (gmt 0)

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most churn since February.

verifed by rankpulse. Nice catch.


9:00 pm on Jun 28, 2009 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

I've got a couple of clients whose primary search terms are sensitive to "diversity" changes - so they perform like a canary in a coal mine. It was last February when they last saw so many alternative offerings on the first page - completely unrelated results except for very loose spelling similarities. So that observation pushed me to look at other data from February, too.

But last February's shift floated up a lot of real garbage, too - much of which was pruned away over the next weeks. This change in the SERPs looks saner in the areas I watch closely.


9:11 pm on Jun 28, 2009 (gmt 0)

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I thought there is a big crawl happening, hence my earlier post of about a week ago [webmasterworld.com...]

At that time we noticed that there was a vast number of URLs attempted to be crawled, URLs which do not exist any more on our site and are positively NOT linked from anywhere and which Google dropped off somewhere at the beginning of April (these were URLs with sort parameters, which are now not part of URL any more).

However, our ranking was not impacted, in fact it got a bit better in the last 10 days or so.


8:27 am on Jun 29, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

This is the first time in .... I don't know how many years, that while everyone else is screaming "big update" I'm not calmly sat thinking - "yeah, only if you're site is rubbish".

I just lost 100 or so places on one of my major sites. I've never seen that before and I've had/have a lot of sites in a lot of industries.

I must admit ... I'm a little scared because the stuff above me is not your usual spam that filters away in time. The majority are well designed (visually) with lots of information (wikipedia scrapings), links to relevant sites (SERP scrapings) and 1-3 Adsense ad boxes around them. Why would Google WANT to filter these out?


8:31 am on Jun 29, 2009 (gmt 0)

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Update from me:

My rankings were impacted on 28 may and the traffic from Google dropped 6-7 times.

On 26 of june, everything went back as it was. I believe it was not a penalty, but some filter or something else.

I removed the site map, most of the forum signature links /I changed them with links to other sites, linking to my sites/, I removed links to two or three exchanging links sites/blogs.

I'll make a screenshot to my GAanalytics scale.


8:55 am on Jun 29, 2009 (gmt 0)

5+ Year Member

I ahve noticed that over the weekend a lot of thge .CO.UK dc's have updates but I still have massive disffsrence on some keywords where one would show it as position 5 and the other as position 20. Big difference.

If it a Big Churn then what filter is being applied as I have noticed that in the most competitive industries branding has become dominant factor?


9:30 am on Jun 29, 2009 (gmt 0)

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With so much change going on it is difficult to establish if changes have led to results or if they would have happened anyway. I changed my nofollows to a link page in an iFrame on 11th June.

No dramatic change but have lost some #1 slots, moving down 2 or 3 places yesterday.

I'm saying this here in case anyone else is contemplating a change. I did mine in an attempt to cement top spots, perhaps I was going to lose them anyway in this update.




11:03 am on Jun 29, 2009 (gmt 0)

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Is this part of the June 8th thing, or is this a new update?


11:35 am on Jun 29, 2009 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

I first noticed it overnight June 26-27. There have been other ranking jiggles in between but nothing on this scale.


2:46 pm on Jun 29, 2009 (gmt 0)

5+ Year Member

Hi everyone, new here but found this interesting reading.

My site has experienced a 90%+ drop in traffic from Google since 26 June. Rankings are down but site is still indexed and the site appears top for a search for the domain. Some rankings have dropped from 2nd to 7th, 1st to 12th, and 1st to off the map completely. Because of the above i assume it isn't the site being penalised but something to do with what you've been discussing.

Has anyone else experienced such dramatic drops? Is this something that is just going to have to be ridden out?


3:20 pm on Jun 29, 2009 (gmt 0)

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i have experienced the brand thing in one indutry and surprise surprise it's one of the most competitive online.


4:58 pm on Jun 29, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

i have experienced the brand thing

The emergence of national brand corporate web sites into the top of the SERP’s in one important product for us has been very significant. Over the past two months it’s completely reworked the results; it’s not absolute but a clear shift. The interesting thing to me is our experience has shown people looking in the organic results tend to be researchers, (as opposed to those that click on paid tend to be more active shoppers) and this shift has pushed a lot of good informational sites deeper into the results.

The whole thing reeks as a bit of a short cut to “better” looking results. If you search “widgets” the intent is to learn about widgets but now your going to get a pretty slanted view when presented with “Acme Widgets”, "Royal Widgets” or “US Widgets” who’s sites exist to spin their products merits like any corporate entity would.


7:27 pm on Jun 29, 2009 (gmt 0)

10+ Year Member

Hi everyone,
Wanted to add our experience here and see if anyone else is still experiencing the same.

We were really hit by the May 14th update, two of our websites (which were ranked one and two for the search terms) moved to 60 & 61 (ish). We are still ranking for the domain name search [example.com] however not for the [example] search. After we got hit we started looking at our strategy and removed some duplicate content as well as some suspicious links. We then submitted a reconsideration request on June 12th, and got a response a couple days ago that our site has been reviewed.

Over the past day or so we have seen a large spike in google crawling but no movement in serps. We normally see a spike around this time every month or so, but this is a second spike that is not normal.

Do you all agree that this fits the same pattern that others have reported? Have you heard of any successful ways to recover from this?

As far as incoming links go, should we just try to remove all the obvious multiple page incoming links... or do you think we need to be very picky and even try to remove the one off irrelevant type stuff that we probably didn't even ask for?

This has been really awful for us and we would appreciate any assistance and/or suggestions!


7:43 pm on Jun 29, 2009 (gmt 0)

10+ Year Member

I'm glad it's not just me then. I had a very frustrating past week, wondering what I'd done wrong. My websites are still in google, but my placements are all pushed down over 41 - 50 and 51 - 60 etc.

I'm a UK webmaster, writing content websites. Lots of blog style posts. No bought links.


8:42 am on Jun 30, 2009 (gmt 0)

5+ Year Member

Our experience echo's "iamhrh" almost to a tee apart from the date, we were hit on 29th May.

A lot of the links we had (naturally) were from blogs, forums etc.

Its not just a re adjustment of link value because we arent ranking for (example) search but are ranking (with site links for (example.com) search.

We have cleaned up the content, we found a few dubious looking footer links that had been forgotten about and ripped out a lot of recipricol linking. The recip linking was on theme however and to "authority" sites.

Re inclusion request was processed quickly by google (about 5 days), nothing happened to the results so I went back through the site and to be honest found a few things that needed tidying up.

I did this and did a second re inclusion request which was processed last Friday...still no change....

For the record the site is 5 years old has ranked continually well for that period and is updated ALL the time. It has had site links since they were first around, an active blog for 4 years and we havent been involved in "link swaps" for years.

Interesting times.....but on the up side we are managing to survive without google traffic and its amazing how much you notice the other traffic sources when this kind of thing happens.

It should also make us all think about building a more robust business model for the future. To be honest I had been taking the organic google traffic for granted and have rested on my laurels with regards to fidning new traffic sources and building my brand in other ways!


9:11 am on Jun 30, 2009 (gmt 0)

5+ Year Member

iamhrh + GaryI my situation seems to be exactly the same as yours with the example and example.com searches. i am NOWHERE for most searches now.

but I was hit on june 17th.

I would not know what to say in a reinclusion request because I dont think I have done anything wrong! it doesnt sound like you guys have either.

maybe there is no penalty on our sites, just google has changed their algorithm in such a way that our sites have been hit really bad. but it seems very unfair if this is the case.


9:16 am on Jun 30, 2009 (gmt 0)

5+ Year Member

I think the search engines will change again as this can not be what they call revlevant searches as everyone can clearly see it favouring brands and crap for major industries.

Anyone got an idea on what will happen next or is this it?


2:33 pm on Jun 30, 2009 (gmt 0)

5+ Year Member

I seeing the same thing.

Just in the last 5 hours I have seen 4 different sets of results for a keyword I watch in the UK.


5:20 pm on Jun 30, 2009 (gmt 0)

5+ Year Member

dns lookup timeout errors now in GWT!

i did a healthcheck on the DNS & it checks out fine.

anyone else getting this?

so many problems at the moment :/ SURELY google is doing something wrong here...

< continued at [webmasterworld.com...] >

[edited by: tedster at 11:28 am (utc) on July 1, 2009]

This 51 message thread spans 2 pages: 51

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