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Optimising for global search consistency on regional TLDs

         

Whitey

5:27 am on Jun 1, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Can anyone provide thoughts on how best to achieve SERP consistency on the the global search filter throughout Google's regional TLD's ?

I'm finding unique terms at No1 on Google.com , for sites , yet they do not show up consistantly in the same position on the global search filter of various regional TLD's. This is happening in particular to sites with their own regional TLD's and/or hosted in different regions, from what i am observing.

Which make it hard to get global coverage for a site's result.

Any ideas ?

[edited by: Robert_Charlton at 3:30 pm (utc) on June 1, 2009]
[edit reason] fixed typo at post request [/edit]

tedster

6:23 am on Jun 2, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



With today's Google, I don't think that this is a possible goal -- except possibly for very low competition keywords. Geo-targeted results for the Google ccTLDs is simply too big a factor.

This is happening in particular to sites with their own regional TLD's

Yes, that is exactly the way it works. If there's going to be anything even close to a "global" presence for any site, it must not be on a ccTLD.

Whitey

1:42 am on Jun 6, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Interestingly I bumped into MC's communication of " What impact does server location have on rankings? " over here : [youtube.com...]

Language and TLD's are the only one's I've witnessed. Language can be frustrating since , for example ES , doesn't always figure well in Central / South american results for example. And setting up separate servers has in my view been a potentially costly risk.

Are there tips on what further helpful factors to "mitigate" this difficulty ?

Robert Charlton

3:24 am on Jun 6, 2009 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Possibly inbound links from sites hosted and ranking on Google in the target country would help, but in the context of optimizing for the entire world, that's a tall order.